Damas is the leading jewellery and watch retailer in the Middle East. From its humble beginnings in 1907, it has emerged as a global a global fashion and jewellery network spanning Middle East, South Asia, Europe and North Africa, with 438 sales points in 18 countries.... Damas is the leading jewellery and watch retailer in the Middle East. From its humble beginnings in 1907, it has emerged as a global a global fashion and jewellery network spanning Middle East, South Asia, Europe and North Africa, with 438 sales points in 18 countries.